In this YouTube video featuring Lee Odden of TopRank Online Marketing, you will access on how online marketing is changing rapidly with new developments in search and social media occurring almost daily. The marketing video talks about the importance of content marketing, curation, and social commerce to the success of online businesses.

Web Travel Media, founded in 2006 by travel professionals and provider of modern media and marketing for all-inclusive resort vacation packages and cruise lines, launches a new website and travel marketing services for helping industry partners bridge the gap between existing “Traditional” marketing and “New-Age” solutions.

The leading source of travel marketing solutions for the travel industries offers varying services including Search Engine Marketing (PPC – Lead Generation), Social Media, Video Marketing Solutions, Email Marketing, and Website Solutions.

From News.yahoo.com:

The lineup of travel marketing solutions include: Search Engine Marketing (PPC) which is used to drive ticket sales and leads from interested travelers. Web Travel Media will help travel groups setup and manage marketing campaigns to increase sales of travel products and bookings.

Social Media Marketing is designed to give travel companies an online presence through popular social sites like Facebook, Twitter, YouTube, and in the professional networking site – LinkedIn.

One of the more popular services is the Travel Video Marketing solution which allows travel companies to use their supply of promotional DVDs and other videos which are created by popular resorts and cruise ship providers, and display these videos on the independent travel company websites for the benefit of the travel consumer. Also, by creating profiles on the popular video search engine YouTube, the travel companies can display a library of travel videos to show their potential customers more about the travel products the company offers.

These services by Web Travel Media are expected to help offer the travel industry a new way to present the highly sought after travel content on popular portals such as Google and YouTube.

Now that recession has moved out, to the delight of worldwide businesses, it is high time for every business to emphasize upon developing online presence and social media in its marketing programs.

The best thing that you can do for your business will be creating a well-thought marketing plan with paid social media a part of it and guiding your marketing decision on other marketing channels. For this, Facebook and Google can be amicable options.

From Actionableinsights.covario.com:

Facebook is the current king of social media with a user base of 400 million and growing (all privacy concerns set aside). Another thing to keep in mind with Facebook is the amount of time people spend on the site.

Think about it, do you spend more time on Google or Facebook? On Google, I get what I need and I’m out in an instant. On the book, I’ll get an IM, read about a friend’s latest break up and on and on. The advertising potential here is huge and currently untapped by large advertisers.

With Facebook you are able to target paid ads to your audience based on location, gender, income, interests, relationship status, age, language, education, employment, and more with an ad unit that is uses text and image. When building out Facebook campaigns, you get on the fly audience reach estimation so you always have an idea of how board or narrow your campaign will be. Using a well implemented analytics strategy and Paid Social Media Best Practices, advertisers will be able to continuously refine their Paid Social Media programs to yield the highest returns and also influence their other media channels through metric insights from Facebook.

In short, paid social media is the key to success if you want to take your business to the next level at the lowest possible cost and without any hurdles.

Facebook and MySpace are looking to expand their mobile services and this may mean good news for marketing professionals all over the world.

This news is bound to be received with overwhelming response from online marketing professionals as expansion plans of two of the most popular social networking sites will be generating rewarding employment.

From impactmedia.co.uk:

MySpace announced at Google’s I/O conference that it was to offer software for Android users to access accounts via an app.

What may interest marketing managers, including those who use professional SEO services, is its intention to increase the number of people visiting the social media network via phone from 30 per cent to 50 per cent in the near future.

According to Marketing Pilgrim, Facebook is also aiming to diversify its mobile content, but is focusing on developing text-only content for those whose handsets have limited bandwidth.

Meanwhile, the forthcoming FIFA World Cup could see online marketers in strong competition to catch the eye of users on Twitter, Facebook and MySpace, as they look to capitalise on the popularity of the competition, Equi Media reports.

The tournament kicks off on June 12th.

One thing is for sure, admirers of Facebook and MySpace will be completely having a blast after this much-awaited step from the two social networking giants.

If you want to make a future in the world of social media marketing or use social marketing tools to boost presence of your business then this YouTube video is a must-see for you. In this video, Perry Belcher demonstrates on how to use social media to optimize the benefits of marketing.

Two Canadian companies were able to achieve unexpected profits by the addition of a mobile social media feature to their complete marketing campaign.

Phil Barrett, vice-president of digital and mobile at B-Street, said “”We were trying out a new strategy, so we allocated a large chunk of the budget to traditional channels and a smaller amount to the mobile Web, so as not to scare the executives,”.

From ITBusiness.Ca:

Barrett said it was important for the project to develop a standalone mobile Web site and not a “shrunken version” of the online site to provide users with an inherently unique Web experience.

The result he said was that, there were five times more consumers accessing the mobile Web sites than the other online sites.

The Quebec mobile site for Gadoua was the most popular site in the province for eight weeks — that was days after the marketing campaign.

Yahoo even called up B-Street to tell them the mobile site for Wonder+ was among the “best performing sites” they saw.

Cara Foods Ltd. is another Canadian firm that experienced spectacular results from its mobile marketing campaign, according to Brad Cressman, director of sales and marketing for Sympatico.ca Mobile Network.

Cara Foods – which owns restaurant chains such as Swiss Chalet, Harveys, Milestones, Kelsey’s, Montana, Coza and Cara Airline Solutions – had an online site but it was not optimized.

Barrett remarked that the results with just 10 percent of the budget on developing a mobile marketing component and a mobile Web site were five times more consumers accessing the mobile Web sites than the other online sites.