In this YouTube video on business marketing, you will be accessing effective small business tips and advice on how to increase your sales through efficient small business marketing strategies. The video will also help you increase your business profits by spending less on marketing your business.

An independent survey has revealed that hiring by U.S. small businesses slowed in August and employers reduced hours.

The survey suggested the recent stock market turmoil may have dampened job creation.

From Reuters.com:

A sharp drop in share prices after Standard & Poor’s stripping the nation of its top AAA credit rating knocked down consumer and business confidence. Sentiment also soured as the sovereign debt crisis in Europe spread.

There are fears the month’s stock market rout could make businesses hesitant to hire new workers.

The government will release its employment report for August on Friday, which will be gleaned for clues on whether the economy is sliding back into recession.

According to a Reuters survey, nonfarm payrolls probably increased 80,000 this month after July’s 117,000 gain.

“There was plenty of bad news this month and the Intuit small business employment figures show this,” said Susan Woodward, the economist who helped to develop the survey.

Microsoft Corp is planning to buy Internet phone service Skype for $8.5 billion in its biggest-ever acquisition.

The acquisition interest places a rich bet on mobile and the Internet to try to best rivals such as Google Inc.

From news.yahoo.com:

Microsoft’s interest in the money-losing, but popular service highlights a need to gain new customers for its Windows and Office software. Skype has 145 million users on average each month and has gained favor among small business users.

But investors expressed skepticism over the deal, sending Microsoft shares down 0.62 percent to $25.67. If those losses hold, the software giant’s market value — already exceeded by Apple Inc last year — will slip behind General Electric Co’s and begin to approach IBM’s.

Led by private equity firm Silver Lake, eBay Inc and other investors including the Canada Pension Plan Investment Board and Andreessen Horowitz, would make $5 billion, or three times their investment, a source familiar with the deal said.

Microsoft is putting more energy and resources into mobile and the Internet as the personal computer business underpinning its Windows and Office franchise appears to be under threat.

Skype could be combined with Microsoft software like Outlook for appealing to the corporate users, while the voice and video communications could link to Microsoft’s Xbox live gaming.

The level of confidence among U.S. small businesses rose in May to the highest since September 2008. A private survey found that this confidence was because executives became more upbeat about the economy six months from now.

From Bloomberg.com:

The measure is still lower than levels reached in past economic rebounds, indicating the recovery will take time to gain strength. The report shows that while smaller firms are beginning to benefit from the expansion, they’re trailing larger companies such as General Electric Co.

“Small businesses have lagged the jobs recovery and the economic recovery and are likely to do so,” said John Herrmann, senior macro strategist at State Street Global Markets in Boston. “We’re seeing the slightest of indications that business hiring and risk-taking in the form of expansion and business formations may be taking place.”

The small-business optimism gauge has recovered more slowly than measures such as the Institute for Supply Management’s manufacturing index that capture activity among companies of all sizes. GE Chief Executive Officer Jeffrey Immelt said May 24 that the U.S. economy is “very good and improving.”

According to the U.S. Small Business Administration, 99 percent of all employers in the United States are represented by small businesses.

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You must have said, “Mine is just a small business” to people when they suggested you to create online presence for your small business. Though slightly justified if told to someone who is not aware of the benefits of the Internet, all such ‘justifications’ vanish when told to an expert or when you seriously want your business to grow like nothing. Turning down an offer to create a website and having a domain name for your business can cost you immeasurable losses, which you may not realize in the first place.

To know why and how the World Wide Web can benefit your small business and you, as a small business entrepreneur, let us look at the top ten reasons why your small business needs an online presence in today’s competitive world.

1. With the Internet at your side, the whole world can become your business market. Sales avenues suddenly come up. It does not matter how many customers are to be served by your business, online marketing can open the global doors of success for your business in no time. Now, your business orders will not just be restricted to the local market alone, laissez faire and restrictive economic systems and boundaries will be things of the past with the Internet at your side.

2. Since your business will be catering to more meaningful prospects, the chances of closing sales deal would be far better. Business sales will see an upward movement and your small business will get the attention that it truly deserves from customers.

3. Almost 2-billion people are online today. This means that your product will be exposed to almost 2-billion prospective customers per day. Things will surely be in your business’s favor if they know more about your business and its offerings. This is where a website will help the business cause.

4. Professional reputation and visibility of your small business see uplift with a website in the right place. Creating as well as maintaining a web presence with an easily navigable and professional looking website would help your business in building a positive image and enhancing levels of customer confidence and sales.

5. A business can market its products and services for 24 hours/day, 7 days/week and 52 weeks/year with the Internet at its side. A website is able to operate on an autopilot mode and can act as your business’s Eveready digital store.

6. With SSL (Secure Socket Layer) encoding, transaction security will not be an issue and your business and clients will remain stay guarded against unwanted intrusions.

7. Product delivery is not an issue these days with the way courier services are conducting their businesses. Your business can make shipments to all parts of the world in a matter of a few hours or days to make sure that your business’s global customers stay satisfied.

8. With online merchant options such as credit card payments and Pay Pal etc. funds can be received by a business at any point of time.

9. Correspondence and business relationships with existing and even prospective customers would be made easy, all thanks to the Internet-based business services. Instantaneous messages can be received and sent, the very moment they are sent or received!

10. Marketing tactics and strategies like forums and article marketing can be handled easily by a business without a big investment via World Wide Web.

With so many benefits, it can be easily said that establishing an effective online presence, irrespective of size and line of business operations, can offer a never-ending list of benefits for any business, including yours.