An industry group has recently disclosed that using skilled marketers could accelerate growth of modern day businesses and both small as well as big businesses now understand the need of their importance in attaining long-term expansion.

It was remarked by Ray Jones, head of communications and external affairs at the Chartered Institute of Marketing, that businesses get “good value” from their marketing dollars with the help of a search engine optimization company or online PR agency.

From Clickthrough-marketing.com:

Ray Jones, head of communications and external affairs at the Chartered Institute of Marketing, said that working with a search engine optimisation company or online PR agency can help to ensure that businesses get “good value” from their marketing spend.

“In both small and large businesses the key role that marketing plays in terms of stimulating growth is fully recognised these days,” he added.

Mr Jones’s comments come after the latest Monster Employment Index showed that online recruitment activity in the marketing, PR and media sector rose by 12 per cent, indicating that spending on advertising and promotion is on the rise.

According to figures from IPG’s Magna, UK advertising revenues are expected to grow by three per cent this year.

It added that the value of the country’s media economy is expected to top £11.3 billion in 2010.

This news is expected to offer some respite to businesses that have been troubled by the waves of recession in the recent past.