Now that recession has moved out, to the delight of worldwide businesses, it is high time for every business to emphasize upon developing online presence and social media in its marketing programs.

The best thing that you can do for your business will be creating a well-thought marketing plan with paid social media a part of it and guiding your marketing decision on other marketing channels. For this, Facebook and Google can be amicable options.

From Actionableinsights.covario.com:

Facebook is the current king of social media with a user base of 400 million and growing (all privacy concerns set aside). Another thing to keep in mind with Facebook is the amount of time people spend on the site.

Think about it, do you spend more time on Google or Facebook? On Google, I get what I need and I’m out in an instant. On the book, I’ll get an IM, read about a friend’s latest break up and on and on. The advertising potential here is huge and currently untapped by large advertisers.

With Facebook you are able to target paid ads to your audience based on location, gender, income, interests, relationship status, age, language, education, employment, and more with an ad unit that is uses text and image. When building out Facebook campaigns, you get on the fly audience reach estimation so you always have an idea of how board or narrow your campaign will be. Using a well implemented analytics strategy and Paid Social Media Best Practices, advertisers will be able to continuously refine their Paid Social Media programs to yield the highest returns and also influence their other media channels through metric insights from Facebook.

In short, paid social media is the key to success if you want to take your business to the next level at the lowest possible cost and without any hurdles.