For an auto industry in USA is reportedly to benefit more from the mobile banners than the standard banners. The effectiveness of the mobile ads is expected to boost the mobile advertising market by $593 million by this year. Also the click through rates was recorded higher in case of mobile advertising than other standard advertising banners.

From emarketer:

eMarketer estimates the mobile ad market in the US will reach $593 million this year as evidence of its effectiveness mounts. A MediaMind report examining the success of a variety of display advertisements for the auto industry found that mobile banners significantly outperform standard banners.

“The effectiveness of mobile ads show that the small mobile screen can deliver results for advertisers,” said Gal Trifon, CEO and co-founder at MediaMind. “This presents an opportunity for the automotive industry to shift to more targeted and efficient digital media.”

Research shows that other types of mobile advertising can perform even better than simple banners. Location-based ads tend to have high response rates, though relatively few mobile users have seen them yet. App sponsorships and other in-app advertising is often considered less annoying by mobile users, who tend to notice such ads.

This has also proved that the small mobile screen is more useful in targeting the efficient media through digital media. Location based ads are suppose to have higher success rates than simple banners. These types of ads were also found to be less annoying than the other sponsorship ads.