New formats and rich media is the new Yahoo presenting as a search engine optimization website. To stay in competition, there are a lot of web searches which includes images, news articles, videos, tweets, events, and ratings.

From marketingvox.com:

Yahoo! is the latest search engine to tweak its user interface.  Entertainment-related searches will pull up richer content results by combining images, news articles, videos, tweets, events, and ratings. News searches will be organized with videos, images, articles, and tweets on a single page. Also the Trending now lists on Yahoo.com and across the Yahoo! network will be accompanied by slideshows beginning in the fall. To see the slideshows, click on a trending term on Yahoo! A search results page will appear, featuring a slideshow of the top images related to the term in the center of the page and a list of other trending topics on the left side of the page.

The impact on people is only if the results obtaines are worth their search.The results thus give you a wide variety to choose in. The WebPages are being redesigned. Search is now becoming a brand effective action, here only the head with lots of results wins.

For an auto industry in USA is reportedly to benefit more from the mobile banners than the standard banners. The effectiveness of the mobile ads is expected to boost the mobile advertising market by $593 million by this year. Also the click through rates was recorded higher in case of mobile advertising than other standard advertising banners.

From emarketer:

eMarketer estimates the mobile ad market in the US will reach $593 million this year as evidence of its effectiveness mounts. A MediaMind report examining the success of a variety of display advertisements for the auto industry found that mobile banners significantly outperform standard banners.

“The effectiveness of mobile ads show that the small mobile screen can deliver results for advertisers,” said Gal Trifon, CEO and co-founder at MediaMind. “This presents an opportunity for the automotive industry to shift to more targeted and efficient digital media.”

Research shows that other types of mobile advertising can perform even better than simple banners. Location-based ads tend to have high response rates, though relatively few mobile users have seen them yet. App sponsorships and other in-app advertising is often considered less annoying by mobile users, who tend to notice such ads.

This has also proved that the small mobile screen is more useful in targeting the efficient media through digital media. Location based ads are suppose to have higher success rates than simple banners. These types of ads were also found to be less annoying than the other sponsorship ads.