Now that recession has moved out, to the delight of worldwide businesses, it is high time for every business to emphasize upon developing online presence and social media in its marketing programs.

The best thing that you can do for your business will be creating a well-thought marketing plan with paid social media a part of it and guiding your marketing decision on other marketing channels. For this, Facebook and Google can be amicable options.

From Actionableinsights.covario.com:

Facebook is the current king of social media with a user base of 400 million and growing (all privacy concerns set aside). Another thing to keep in mind with Facebook is the amount of time people spend on the site.

Think about it, do you spend more time on Google or Facebook? On Google, I get what I need and I’m out in an instant. On the book, I’ll get an IM, read about a friend’s latest break up and on and on. The advertising potential here is huge and currently untapped by large advertisers.

With Facebook you are able to target paid ads to your audience based on location, gender, income, interests, relationship status, age, language, education, employment, and more with an ad unit that is uses text and image. When building out Facebook campaigns, you get on the fly audience reach estimation so you always have an idea of how board or narrow your campaign will be. Using a well implemented analytics strategy and Paid Social Media Best Practices, advertisers will be able to continuously refine their Paid Social Media programs to yield the highest returns and also influence their other media channels through metric insights from Facebook.

In short, paid social media is the key to success if you want to take your business to the next level at the lowest possible cost and without any hurdles.

Facebook and MySpace are looking to expand their mobile services and this may mean good news for marketing professionals all over the world.

This news is bound to be received with overwhelming response from online marketing professionals as expansion plans of two of the most popular social networking sites will be generating rewarding employment.

From impactmedia.co.uk:

MySpace announced at Google’s I/O conference that it was to offer software for Android users to access accounts via an app.

What may interest marketing managers, including those who use professional SEO services, is its intention to increase the number of people visiting the social media network via phone from 30 per cent to 50 per cent in the near future.

According to Marketing Pilgrim, Facebook is also aiming to diversify its mobile content, but is focusing on developing text-only content for those whose handsets have limited bandwidth.

Meanwhile, the forthcoming FIFA World Cup could see online marketers in strong competition to catch the eye of users on Twitter, Facebook and MySpace, as they look to capitalise on the popularity of the competition, Equi Media reports.

The tournament kicks off on June 12th.

One thing is for sure, admirers of Facebook and MySpace will be completely having a blast after this much-awaited step from the two social networking giants.

Facebook, which was initially meant for college students in the year 2004, is one of those popular social networking websites like Orkut that are free and open to all. This networking portal has more than 40 million members all over the globe and is presently ranked the 6th most visited website in the United States. With more than 19 billion page views per month, Facebook is all what every one is hooked upon.

Such astonishing figures could not have been resisted by the business community and this is the reason Facebook developed and launched the Facebook Platform that is of great help for the creation of third-party applications. These applications can be used within the user interface of Facebook and are easy & simple for any one to get attracted. This platform, offered by Facebook, is helping many businesses and marketers to promote their business websites to 40 million existing and many more potential users of Facebook. Using this platform, even small businesses can create and maintain a viable presence for their brand, product, service, or website. If that was not all, affordability of Facebook Marketing leads the way when it comes to benefits from this networking portal.

Since more and more potential customers are on the web and many of them do spend almost 30 minutes on networking sites, the idea of marketing on these sites is not only amazing, but incredible for generation of revenue and attracting new customers. With so much to offer at economical prices, Facebook Marketing is all about a business making the right decision, at the right time, and at the right place.

In short, the concept of Facebook Marketing is the best viable option for any modern business that is looking after ongoing returns on investments without any hiccups.