The two big German cities, Cologne and Dusseldorf, have selected “Meetropolis” as the name for jointly advertising as appealing locations for meetings and congresses on an international scale.

The new marketing cooperation was initiated by the Convention Bureau Dusseldorf and the Cologne Convention Bureau.

From Traveldailynews.com:

Initiating the new marketing cooperation “Meetropolis” Cologne and Dusseldorf now intend to leverage their benefits on an ever broader base while still emphasising their individual strenghts. This is also the brief for the conception of advertising materials and the joint presentation at trade fairs.

To Josef Sommer, CEO of KolnTourismus GmbH, of which the Cologne Convention Bureau forms part as an independent competence centre, the two cities with their new marketing alliance create a win-win situation for all parties involved: “Not only our two cities Cologne and Dusseldorf profit from the shared advertising image but also interested congress and event planners. Under the new brand you will find from now on all relevant data on our metropolitan region from a single source. This reveals our operational excellence at a glance.”

Hilmar Guckert, CEO of Dusseldorf Congress Veranstaltungs-GmbH, that runs the convention bureau Dusseldorf in cooperation with Dusseldorf Marketing & Tourismus GmbH, is also convinced of the long-term success of the “Meetropolis” Cooperation: “Both Cologne and Dusseldorf hold an enormous potential for organising large-scale congresses and meetings. Both cities combine high economic power and excellent infrastructure with a charming flair and impressive diversity. Thanks to the new marketing cooperation we can leverage our benefits even better competing with international destinations and canvass and bring more and other important events to our region.”

The first official “appearance” of the two Convention Bureaus will take place at the International Meeting Exhibition IMEX, Frankfurt from 25 to 27 May 2010.